Guided tour of the Quechua, Wed’ze, Simond International Design Centre
Few months ago, our new site opened: the International Design Centre. To share this new adventure with you, we’re taking you on a guided tour of this shrine to design dedicated to all mountain sport enthusiasts.
The dream becomes reality
Right from the start, Quechua has only had one desire: to be rooted in the mountains. The aim was to be on the ground, as close to hikers as possible to develop relevant products, which meet their demanding needs. The adventure began in 1997 in Sallanches (in the Mont-Blanc valley), with a team of 6 people back then and it continued in Domancy. Over the years as the brand developed and the Wed’ze and then Simond brands came on the scene, the teams became cramped and the premises were no longer suitable. That’s when the slightly crazy project came about for a new international design centre where all the jobs for the 3 brands (300 people) would be grouped together at one base camp, and where users could interact directly with the design teams via a dedicated mountain sports store, placed at the centre of the project.
At the end 2014 this dream became a reality with the opening of a brand new building: the Quechua, Wed’ze, Simond international design centre! The building facing the Mont Blanc massif covers an area of 10,000 sq. m and is designed to be the laboratory and the beating heart of the 3 brands.
A place for creation and constant discussion, centred on your needs
To develop innovative, technical, practical and safe products, it is vital to be in touch with mountain sport enthusiasts constantly. That is why the place has been designed so that every little thing happening in the mountains, at experienced or amateur level, can interact with the design teams and give an opinion about our products.
And why the “store/laboratory”, 3,000 sq. m dedicated to customer feedback, has been placed at the centre of the building. The prototyping workshops and the various teams (communications, product managers, engineers, designers, model makers, etc.) are all located around the store so they can interact very easily with users.
To help you understand the product creation process, the Hiking on the Moon team draw you the following drawing:
All the products are conceived, designed, made into prototypes and tested on the spot, to be subsequently distributed globally..
For those living far from this integrated, eco-friendly building and who can’t visit this dream meeting place for all mountain enthusiasts, we offer you a guided tour in video:
And to read the full article dedicated to this crazy place, go page 57 of the 10th issue of Hiking on the Moon!